Beauty Brand Awareness Campaign – 1M+ Reach in 14 Days

Beauty Brand Awareness Campaign – 1M+ Reach in 14 Days

Client Type:
Skincare & Beauty Brand (eCommerce)

Objective:
The client wanted to increase brand visibility across Bangladesh and generate buzz around their newly launched skincare line — especially targeting young adults aged 18–35.

Strategy:

• 🎯 Audience Targeting: We built layered custom audiences based on interests like skincare, beauty influencers, and cruelty-free products. We also used lookalike audiences from recent website visitors and Instagram engagers.

• 🖼️ Creative Approach: Designed a series of vibrant, mobile-first visuals and short-form videos tailored for Instagram Reels, Stories, and Facebook Feeds. Each creative focused on skincare tips, product features, and influencer UGC (user-generated content).

• 📈 Campaign Setup: Structured separate campaigns for cold awareness and warm retargeting. Focused on reach and engagement objectives with frequency caps to avoid ad fatigue.

• 🧪 A/B Testing: Tested 3 ad formats (carousel, video, static) to see which performed best. Optimized based on engagement and view-through rates.

Results:

• 🚀 1.1 Million+ Reach in just 14 days

• 💬 8,000+ post reactions, comments & shares

• 👀 73,000+ video views (10+ seconds)

• 🛍️ 12% increase in product page traffic from social

• ❤️ Lifted brand engagement by 4.6x compared to previous campaigns

Tools Used:
Meta Ads Manager, Canva/Photoshop, Meta Pixel, Google Analytics

Client Feedback:

“Shamim helped us make a real splash online. The campaign looked stunning, and our Instagram engagement skyrocketed!”